The platform has been free to individuals up to this point, but this move is clearly something that the company has wanted to do for some time, and now that it’s under the Jive umbrella, it has the latitude to do so, especially with integration coming this year. When asked “why free?” the founder said that he believes “tasks are the most basic, fundamental part of getting work done” and, as such, are “the way into the enterprise.” For that reason, and for ease-of-adoption sake, Abehassera takes the “fewer barriers, the better” approach, as going free offers Producteev users (and beyond) a more frictionless pipe into Jive. It’s not clear yet how pricing will change (if at all) once the integration is complete. The team is still working on integrating the task management platform into Jive’s products, which it hopes to have completed by the end of the year. The founder tells us that, in spite of the “By Jive” addendum to the company name, Producteev continues to operate as a startup and remains a standalone offering inside Jive’s product ecosystem. Yes, this means that companies of any size will be able to use Producteev for free - no strings attached. The biggest change, founder Ilan Abehassera tells us, is that the new Producteev targets larger companies (naturally, given its acquirer) and is entirely free. Producteev has been quiet since the acquisition, but that changed today, with the announcement that the startup is launching a revamped version of its social task management platform. With Producteev’s multi-platform task-management system, which allows users to create tasks from emails and collaborate around projects in teams, Jive acquired a service that was already beginning to compete with Asana and ’s Do.com. Going forward, as Alex wrote at the time, and Jive will increasingly butt heads as they compete for mindshare in the enterprise. In November, Jive Software acquired Bay Area cloud-based, collaborative task manager, Producteev, to boost its social business platform.
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